Apple just sent out invitations for a "special Apple experience" on March 4th at 9AM ET, and the company's breaking from tradition in a big way. Instead of hosting at its usual Apple Park campus, the event's going down simultaneously in New York City, London, and Shanghai. The colorful segmented logo on the invitation - splashed in yellow, green, and blue - matches the rumored palette for Apple's long-awaited budget MacBook, suggesting the company's ready to shake up its laptop lineup with more accessible pricing.
Apple is switching things up. The company's March 4th event won't take place at the gleaming Apple Park headquarters that's become synonymous with its product launches. Instead, press members are getting invitations to simultaneous events in New York City, London, and Shanghai at 9AM ET, marking a notable departure from Apple's usual playbook.
The invitation itself is doing the talking where Apple's staying cryptically quiet. Beyond the standard "You're invited" text, the Apple logo appears fragmented into segmented discs of yellow, green, and blue. Those colors aren't random - they align perfectly with the rumored hues for Apple's upcoming low-cost MacBook, a product that's been swirling through supply chain reports for months.
Apple isn't confirming what the "special Apple experience" actually entails, but the tea leaves aren't hard to read. Bloomberg's Mark Gurman, who's built a track record of accurately forecasting Apple's moves, has been saying for weeks that a low-cost MacBook powered by the A18 Pro chip is incoming. He's also expecting refreshed MacBook Air models to make an appearance.
The timing makes sense from a market positioning standpoint. Apple has long held the premium end of the laptop market, but competitors like Lenovo and Dell have been eating away at education and budget-conscious consumer segments. A more affordable MacBook could help reclaim ground it ceded years ago when it discontinued the 12-inch MacBook.
