Meta just dropped its biggest Black Friday sale yet, slashing prices on the smart glasses that proved wearable tech doesn't have to look like tech at all. The first-generation Ray-Ban Wayfarers are down to $239 - a $60 discount that makes the company's breakout product more accessible than ever.
Black Friday just got a lot more interesting for anyone who's been eyeing smart glasses. Meta is offering its deepest discounts ever on the Ray-Ban collaboration that essentially created the modern smart glasses category.
The original Ray-Ban Meta Wayfarers, which launched the whole smart glasses revolution, are now available for $239 on Amazon - a $60 reduction from their standard $299 price. These aren't just any glasses with cameras bolted on. Meta cracked the code by partnering with Essilor Luxottica to create smart glasses that people actually want to wear, even if they come with what some call "a hefty side helping of AI slop."
For most users who primarily want smart glasses for music streaming, text responses, and quick photo capture, the original Wayfarers deliver everything you need. The newer Gen 2 version costs $80 more and offers better battery life plus improved camera quality, but the fundamentals remain the same.
Meta's Black Friday strategy extends beyond just smart glasses. The company is targeting the entire wearable ecosystem with 20% discounts on prescription lenses for both the newer Ray-Ban Meta Gen 2 and the sport-focused Oakley Meta HSTN models.
But here's where it gets interesting for fitness enthusiasts. The Oakley Meta Vanguard sunglasses feature an autocapture function that only works when paired with compatible Garmin smartwatches. Meta is capitalizing on this integration by selling select Garmin watches directly through Meta.com with substantial discounts: $250 off the Garmin Fenix 8 47mm, $200 off the Garmin Venu X1, and $100 off the Garmin Forerunner 970 that WIRED calls the best running sport watch.
The bundling strategy shows Meta's growing confidence in its wearables ecosystem. Buy any of those Garmin watches with Oakley Meta Vanguard glasses and you'll receive a $50 credit for future Meta device purchases, delivered via email in February 2026.
Meta's VR division isn't being left out of the Black Friday action. The Quest 3S, which WIRED dubbed the "best VR headset for n00bs," is $50 off its normal price. More significantly, Meta is offering 40% off game titles in the Meta store using the code BFCM25. The code is reusable, letting shoppers stack up games for long holiday gaming sessions.
The timing couldn't be better for Meta. While the company continues facing scrutiny over its data practices and AI policies, there's little dispute that it has dominated the smart glasses race. The Ray-Ban partnership solved the fundamental problem that plagued previous attempts at smart eyewear - making them look like regular glasses instead of obvious tech gadgets.
This Black Friday sale represents Meta's most aggressive pricing push yet in wearables, signaling the company's intent to own this category before competitors can establish footholds. With Apple reportedly working on its own smart glasses and other tech giants circling the space, Meta appears determined to lock in market share while it can.
Meta's Black Friday blitz isn't just about moving inventory - it's a strategic play to cement dominance in wearables before the competition heats up. With smart glasses finally hitting mainstream appeal and VR gaining traction, these discounts represent the best entry point yet into Meta's vision of ambient computing. The company clearly believes the future is wearable, and they're betting big that consumers are ready to make that leap at the right price.
