Samsung just made AI-powered smartphones a whole lot more accessible. The company unveiled the Galaxy A57 5G and A37 5G today, bringing what it calls "Awesome Intelligence" - a suite of AI features previously reserved for flagship devices - to its mid-range lineup. With prices expected to undercut premium models by hundreds of dollars, Samsung's betting that everyday users want AI tools without the flagship price tag. The devices launch April 10 in select markets.
Samsung is making its most aggressive push yet to bring AI capabilities beyond the premium tier. The Galaxy A57 5G and A37 5G represent a strategic shift - putting advanced AI features into devices that won't require a four-figure investment.
"The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users," TM Roh, Samsung's President and Head of Device eXperience Division, said in the announcement. It's a direct shot at competitors like Google and Apple, who've largely kept their most compelling AI features locked to flagship devices.
The AI suite, branded "Awesome Intelligence" and running on One UI 8.5, brings genuinely useful tools. Voice Transcription in the Voice Recorder app transcribes and translates recordings - think meetings, lectures, or calls turned into searchable text. AI Select surfaces contextual actions with a long press, letting users extract text or create content without manual selection. It supports drag-and-drop across Samsung's Multi-Window layout for faster productivity.
Photo editing gets smarter too. Object Eraser now delivers more natural results when removing unwanted elements from shots. The Galaxy A57 5G specifically gets Best Face support for continuous shooting, making group photos where everyone looks decent actually achievable. Filters and Edit Suggestions help users refine shots quickly, while Auto Trim handles video editing. Circle to Search with Google adds multi-object recognition - circle an outfit and get results for every piece at once.
