Samsung just revealed that its free streaming platform, Samsung TV Plus, has grown to around 100 million monthly active users worldwide - putting it on par with major global broadcasters in scale. The FAST (free ad-supported streaming TV) service now spans 30 countries with approximately 4,300 channels and more than 66,000 video-on-demand titles, signaling how connected TV is reshaping the media landscape without subscription fees. The milestone comes as streaming fatigue pushes viewers toward free alternatives and brands hunt for new ways to reach audiences on the big screen.
Samsung is making a serious play in the streaming wars, but it's doing it without asking viewers for a dime. The company's Samsung TV Plus platform has quietly scaled to around 100 million monthly active users worldwide, according to an editorial published by Samsung Newsroom. That's not just a vanity metric - it's a user base that rivals major global broadcasters and positions the free service as a legitimate alternative in an increasingly crowded market.
The numbers tell a compelling story about where streaming is headed. Samsung TV Plus now operates in 30 countries with approximately 4,300 channels and more than 66,000 video-on-demand titles. Unlike the subscription fatigue plaguing services like Netflix and Disney+, Samsung's betting that free, ad-supported content will win over viewers tired of juggling multiple monthly bills. It's a strategy that's working - the FAST (free ad-supported streaming TV) category is one of the fastest-growing segments in connected TV.
What makes Samsung TV Plus different from just another streaming app is how deeply it's baked into Samsung's hardware ecosystem. The service comes pre-installed on Samsung smart TVs and serves as what the company calls "a global hub connecting services and programming." That means it's often the first thing viewers see when they turn on their TV, giving Samsung a massive distribution advantage over standalone streaming apps fighting for attention.
The platform isn't just replicating traditional TV - it's adding interactive features that blur the line between passive viewing and active participation. Samsung highlighted how viewers can watch a favorite artist's performance while simultaneously participating in live voting, creating what the company describes as "a seamless media environment" where programming and brand engagement converge. It's the kind of feature that sounds modest but signals where connected TV is heading - toward experiences that traditional linear TV and subscription streaming can't easily replicate.
