Samsung just made a serious play to democratize AI in smartphones. The company unveiled its Galaxy A57 5G and A37 5G today, bringing what it calls "Awesome Intelligence" - essentially flagship-level AI features - to the mid-range market. With upgraded cameras, six years of OS support, and aggressive pricing, Samsung's betting that everyday users want premium AI tools without the premium price tag. The A57 5G leads the pack as the most powerful A-series device yet, while both phones ship with One UI 8.5 and Android 16 starting April 10.
Samsung is done keeping AI features locked behind flagship pricing. The company's new Galaxy A57 5G and A37 5G, announced today, bring what Samsung internally calls "Awesome Intelligence" to the mid-range segment - a clear shot at making tools like voice transcription and AI photo editing standard across price points, not premium perks.
"The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users," TM Roh, Samsung's President and Head of Device eXperience Division, said in the announcement. It's a statement that signals where the smartphone market's headed - AI as table stakes, not a selling point.
The Galaxy A57 5G leads the charge. At just 6.9mm thick and 179 grams, it's actually slimmer than many flagships while packing upgraded CPU, GPU, and NPU silicon. Samsung isn't disclosing the exact chipset, but the company claims meaningful performance gains over last year's A56 5G. More interesting is what's running on that hardware.
One UI 8.5 brings a cascade of AI-powered features that used to live exclusively on Galaxy S-series phones. Voice Transcription in the Voice Recorder app can now transcribe and translate call recordings or convert voicemail to text. AI Select, accessible with a long press on the Edge Panel, surfaces contextual actions for extracting text or creating content without manual selection. It supports drag-and-drop in multi-window layouts, letting users move images directly into Samsung Notes or the Photo Editor.
Photo editing gets the full AI treatment too. Object Eraser now delivers what describes as "more natural results" when removing background distractions. Best Face - previously a flagship exclusive - supports continuous shooting and works across more photos, helping capture group shots where everyone actually looks camera-ready. The A57 5G adds Auto Trim for video editing, while both phones get Filters and Edit Suggestions that automatically refine photos without user input.
