Amazon is positioning its Fire TV ecosystem for a major comeback. The company's Fire TV Stick 4K Plus just hit an all-time low of $18.39 at Woot (with code DEVICES20) through January 23rd, a $32 drop from its $50 list price. The timing is strategic - Amazon announced at CES 2026 that it's rolling out a complete Fire TV OS redesign in February, borrowing heavily from Google's TV platform with better organization, Alexa Plus integration, and improved performance to address the platform's longstanding speed issues.
Amazon is making a serious play to revitalize its streaming hardware ecosystem, and the timing of this Fire TV Stick 4K Plus sale speaks volumes. The device just hit $18.39 at Woot through January 23rd when you apply code DEVICES20 at checkout - a $32 discount that undercuts even Amazon's own $34.99 price. It's the lowest price we've seen for the streaming stick, and it arrives just weeks before Amazon rolls out what could be the most significant Fire TV OS update in years.
According to announcements made at CES 2026, the Fire TV platform is getting a complete interface overhaul in February. The new OS takes clear inspiration from Google's TV platform, introducing improved content organization, deeper Alexa Plus integration, and most critically, performance enhancements to address the sluggishness that's plagued Fire TV devices. For years, slow navigation has been one of the biggest complaints about Amazon's streaming ecosystem - this update could finally fix that.
The Fire TV Stick 4K Plus (previously marketed as just the "Fire TV Stick 4K" before Amazon's naming shuffle) sits in the middle of Amazon's 4K streaming lineup. It packs double the RAM of the budget "Select" model, which translates to smoother app switching and faster load times. The device supports the full suite of premium video and audio formats - HDR10 Plus, Dolby Vision, DTS, and Dolby Atmos - making it compatible with high-end home theater setups without requiring the step up to Amazon's Fire TV Cube.
Beyond traditional streaming from Prime Video, Netflix, HBO Max, and dozens of FAST (Free Ad-Supported TV) channels, Xbox Game Pass subscribers can use the Fire TV Stick 4K Plus for cloud gaming. It's a feature that remains underutilized but positions the device as more than just a video streamer. The included Alexa Voice Remote provides one-button access to streaming apps and Amazon's voice assistant for controlling playback, volume, and TV inputs.
The real game-changer arrives with Alexa Plus integration. While early hands-on experiences with the AI-enhanced voice assistant have been somewhat mixed, particularly given missing features at launch, the promise is compelling. Users will be able to pull up sports stats, jump to specific scenes, and execute more complex voice commands that go beyond basic playback controls. Whether Alexa Plus delivers on its AI-powered potential remains to be seen, but the upcoming Fire TV OS update gives Amazon a fresh opportunity to prove the technology works in a living room context.
At $18.39, the Fire TV Stick 4K Plus becomes an easy recommendation even for casual streamers. The combination of premium format support, adequate performance hardware, and the imminent software overhaul removes most of the hesitation around Amazon's streaming platform. If you've been waiting for the right moment to jump into the Fire TV ecosystem or upgrade an aging streaming device, this deal paired with February's OS update makes for compelling timing.
Beyond the Fire TV stick, today's deals roundup includes a few other notable discounts. Samsung's Galaxy Ring is available at Amazon, Best Buy, and Samsung in select sizes starting at $299.99 ($100 off). While it doesn't match the capabilities of the Oura Ring 4, Samsung's first-gen smart ring offers solid hardware, multi-day battery life, and tight ecosystem integration for Samsung users - all without requiring a monthly subscription fee.
Apple's iPhone Air MagSafe Battery is down to $79 ($20 off) at Amazon and Walmart, marking its lowest price since the iPhone Air launched. The 3,149mAh battery pack delivers up to 12W wireless charging and provides an additional 65 percent charge to the ultra-thin iPhone Air. It's still pricey for what you get, but it's one of the slimmest magnetic battery options available, and it supports 25W wired charging when connected to an appropriate power adapter.
The Instant Pot Duo, a kitchen staple that regularly appears in gift guides, is on sale at Amazon for $69.99 ($40 off). While it's about $10 above its all-time low, the six-quart multi-cooker remains a solid value for anyone looking to consolidate pressure cooking, sautéing, steaming, and other functions into a single countertop appliance.
Amazon's aggressive pricing on the Fire TV Stick 4K Plus signals confidence in its upcoming software overhaul. At $18.39, the hardware becomes almost disposable while still delivering premium 4K HDR streaming capabilities. The February Fire TV OS redesign could finally address the platform's performance issues, and if Alexa Plus lives up to its AI-powered promises, Amazon might have a legitimate competitor to Google and Roku's streaming platforms. For anyone in the market for a streaming upgrade or looking to expand into additional rooms, this deal paired with imminent software improvements makes the Fire TV Stick 4K Plus worth a shot.
![[Interview] The Future of Screen Experiences, Part ①: Inside Samsung’s Micro RGB TV, Setting a New Standard for Next-Generation Displays](/cdn-cgi/image/width=828,quality=75,format=auto,fit=cover/https://charming-card-d91ad3487b.media.strapiapp.com/Samsung_T_Vs_and_Displays_Micro_RGB_TV_100_BT_2020_Micro_RGB_Color_Booster_Pro_AI_Soccer_Mode_Pro_Interview_main1_6448e09a2c.jpg)
![[Infographic] Samsung AI Appliances Deliver Inclusive Experiences Through Enhanced Accessibility Features](/cdn-cgi/image/width=128,quality=75,format=auto,fit=cover/https://charming-card-d91ad3487b.media.strapiapp.com/file_e6b7515270.png)
