Samsung just locked down its 17th consecutive year as the world's top commercial display vendor, claiming 35.2% of global unit sales in 2025 according to Omdia's latest report. The Korean tech giant shipped over 2.5 million units last year - an all-time high - as it doubles down on AI-integrated signage and eco-friendly display tech for enterprise customers. The numbers reflect a broader shift in how businesses think about digital infrastructure, with cloud-connected screens replacing static signage across retail, hospitality, and corporate spaces.
Samsung isn't just winning the commercial display race - it's lapping the competition. The company's 35.2% share of global unit sales in 2025 marks nearly two decades of uninterrupted dominance since first claiming the crown in 2009, according to research from Omdia. More telling than the longevity is the momentum: Samsung shipped over 2.5 million commercial displays last year, its highest annual total ever.
The surge comes as businesses accelerate their shift from passive signage to intelligent, networked display systems. Samsung's capitalizing on that transition by bundling hardware with cloud-based management platforms and AI content tools - a strategy that's turning what used to be one-time screen sales into recurring software relationships.
"Seventeen years at the top of the commercial display market is the result of listening to our B2B customers and evolving with them," Hyoung Jae Kim, Executive Vice President of Samsung's Visual Display Business, told Samsung Newsroom. "As businesses change, they need technology that is reliable, simple to manage and ready for what's next."
That evolution is most visible in Samsung's 2026 product launches. The company's new line delivers glasses-free 3D content in a 52mm-thick form factor, already snagging a and an . The eye-catching displays are designed for retail environments where grabbing customer attention translates directly to sales - think flagship stores and mall anchor tenants.
